Just Jeni show with celebrity Vijay Adhiraj
“I have spent a career investigating and dissecting what audience want”, says small screen superstar of Kollywood Vijay Adhiraj.
While the audience gravitate toward the timely and contemporary, they still find great comfort in the timeless and true. It's the blend that makes for blockbusters, along with a good dose of marketable artistry, he exclaims.
Vijay Adhiraj, is an Indian Actor and Director primarily works in Tamil film industry. He has also worked in Telugu, Hindi, and Kannada films and serials. He was introduced in the NFDC & Doordarshan produced Sahashraphan in Hindi, written by the Former Prime Minister of India Shri. P. V. Narasimha Rao and Directed by the Kannada director T. S. Nagabharana, during the 90's. He is known for his reality shows too.
The journey of Vijay Adhiraj makes a story of patience, perseverance, and positivity. It took over nearly 25 years. His famous show “Jodi No 1”, a dance reality show alongside his wife Rachana, placed him at the forefront and made everyone sit up and take notice, despite his significant presence in film making.
When he spoke to TWELL Magazine he said, “Turning deaf to negativity creates a successful person, and I'm a person who stays away from the industry gossips, I never pay attention to antagonism”. He hopes that people who catch the show connect to that emotion. And he perceive that as a celebrity one has to ensure that he or she should takes the new challenges and the variety for the betterment.
The success and critical reception of the serials made him admired in the small screen. 'chitthi' was one among his popular serials. Before he ventured into the direction, he has played the anchor for many reality shows, and performed in 48 serials, out of which ten were mega serials, in 14 years of his Cine journey.
Vijay Adhiraj's father is from Vijayawada and mother is a Telugu writer from Machilippatnam. His father is a lawyer and a Chartered accountant. His grand-uncle C. H. Narayanamurthy was a scriptwriter of Tamil Movies. Thus Vijay belongs to the third generation of artists.
He studied at Chennai at Don Bosco School. Famous Chess player Vishwanathan Anand and Popular Actor Arvind Swamy were his classmates. He was an average student at studies. So he came to Hyderabad to do a simple course to complete graduation. After graduation, he reached Chennai where he started his career as a marketing executive, followed by Indian Express.
His father created a strong basement for his career and brought him into the limelight. Suzhal, directed by his father the late Shri Anand Mohan and written by him, launched him into the film industry. 'Mounaragam Murali', Legendary Music Director gave him the title “Small Screen Super Star”.
His previous movie to hit the theatres was 'Puthagam' in the year 2013. He joined hands along with his friends in production as well.
When he spoke about the current trend of the small screen he felt piteous. Youth audience expect franchises to stay continually fresh. While they appear to want things that are entirely new. The situation was not like this when he has begun his career. There was a lot of scope for the characters, and it was more content-oriented.
At present, he is ahead of the release of his latest Web-series, which is yet to been released, alongside planning to produce a movie, and the story is supposed to be finalized. The audience can expect a good movie leading some star actors.
Most blockbusters don't happen by Accident. They are carefully conceived. It is admirable to recognize and encourage success on any level. Being an actor comes with all its perks, but it is not the world's easiest job for sure. Most actors struggle to find steady work, and few achieve recognition as stars, our celebrity guest Vijay Adhiraj is one among such achievers, may his career grow and work in bigger projects.
Host
Jenisha Sharon Jha
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