VOCAL FOR LOCAL
Dr. Saraswathy N, A home maker flatter into an entrepreneur. A home chef started a vegetarian take away restaurant with a passion for serving the good food to the people. She dreamt of a Sachu’s kitchen a decade ago. Now it is famous for its home-made, healthy and hygienic food. Let us listen to her entrepreneurial journey, and inspiring business story.
TWELL Magazine: What is Sachu's kitchen? What is the idea behind the execution of Sachu's kitchen?
Dr. Saraswathy: Sachu's kitchen is a vegetarian take away restaurant, it has started about 10 years ago with the passion of baking eggless cakes, and gifting those cakes in the family gatherings and occasions. Everybody liked and loved the taste of the cake and nobody believed that we can bake such tasty and spongy cakes without using eggs. Our cakes are tailored made for our customers. Apart from these eggless cakes, we do provide North- Indian and South-Indian home-made foods. And the main concept of Sachus Kitchen is, we cook for even a single person who is in need of a home-made vegetarian food and delivering these foods for even a single person is the success of Sachu's Kitchen.
TWELL Magazine: What are the challenges did you face being a local business and how did you over-come it?
Dr. Saraswathy: It is not an easy task to run a vegetarian restaurant in Kerala, where public prefers mostly to go for non-vegetarian food. As a Vegetarian restaurant here, I took this challenge in a different way by adding my own type of fusion and unique dishes adding in the menu. I kept running the business and at the same time I keep on adding unique type of snacks and fusion dishes to our menu, to satisfy the customer's taste buds. Although it took time to satisfy the customer's taste, by this time we are finding a lot of changes in their attitude towards our food and dishes.
TWELL Magazine: Compared to other Multi-national company's food brands, how does Sachu's kitchen stands alone?
Saraswathy: Sachu's kitchen dishes are different from other MNC brands, because the masalas added to the dishes are fresh and home-made and prepared in hygienic conditions.
TWELL Magazine: How reliable is your products and what is the quality mantras of Sachu's kitchen?
Saraswathy: Sachu's kitchen cannot afford to compromise on the quality of the food. It is something people consume to quench hunger, so it is has unique and has it gets. We are very much interested in paying attention to serve the customers with fresh and quality food. Sachu's kitchen provides home-made, healthy and hygienic foods to the customers.
TWELL Magazine: How proud are you being a small business and what do you feel about “Vocal for Local” talk show?
Saraswathy: I believe that the small businesses are the back bone of our country. It is an immense pleasure and pride to carry on such an entrepreneurial adventure. I wake up every-day to fulfil my passion of preparing good food and making sure that it reaches people. And I believe every person of this country has that fire in them, and to be a small business, in such a huge competition brings the best out in it.
TWELL Magazine: What is your advice for our viewers watching this channel on being “Vocal for Local”?
Saraswathy: Every time you buy a product that is 100% Indian, you support a local businesses, chain of employees and their families and even you buttress the economy. We need to understand that the locally made products come with its own challenges that can be un-presidented and require lot of patience. If you are not indulging in any shopping write a positive review in their social media pages and in their websites and even you can tell your friends and families about their products and follow them on social media.
Dr. Saraswathy N
Founder Sachu’s Kitchen
Thrissur